ON & BEYOND

Stopped by Tiger Distribution for a booking today and sneaked in some preview shots of what is to come from our favorite “Made in USA” Sneaker brand.

Aside from ceo-ing a major distribution company (Handling brands like Penfield / WeSC / New Balance / Brixton / PF flyers), something most people don’t know about Jesse is that he has a University degree in photography. Over the weekend, he was at the Impact game, where Montreal prevailed over the White Caps in the USL finals. Here are some amazing shots he took…I’m trying to figure out how they came out like that.

In a search for the perfect field jacket for Fall. It comes as no surprise I turned to Jesse (Penfield) to fill the void. He was kind enough to let me run through his Spring/Summer samples to discover the Lockwood jacket part of the Trailwear Label. Created in the 70′s, TRAILWEAR is a range that symbolises the heritage and quality of those early years, and the spirit of what Penfield still stands for, which obviously played an imposing influence on my final decision. And to top off the already convincing feats, it is made of Hudson wax cloth, allowing it to be waterproof, breathable, windproof and fast wicking (gets rid of moisture quicker). Big thanks to Jesse for the hookup and make sure you look out for the Spring line when it drops.

So a few weeks back Ian Kennedy of Tiger Distro alongside most of the Montreal retail mafia invaded Ottawa. I wasn’t really too sure what was actually happening because I’ve been pretty out of the loop since I’ve parted ways with Norml back in January, but I got an email from Yann today asking me if I could help shoot some photos of the new Penfield Pop-Up shop. Without prior knowledge of what the space looked like, I figured I’d try my best to help pull through with a few shots especially since Ian has always been one of my favourite dudes in the industry. Upon entering the space, I was quite awe-struck. What Ian has done with the space is nothing short of incredible. Anyhow without further ado, here’s what you can expect to find when you roll into the Norml x Penfield pop-up shop.