ON & BEYOND

I’m excited to say I’ll be shooting Penfield‘s Spring/Summer 2012 lookbook tomorrow morning. Penfield have had an impressive roster of photographers work on their previous collections; so it is a humbling feeling to be associated to all the others who’ve preceded me. This is my kit. Ready.

Gore-Tex, Ripstop, ACG, Primaloft, Calf Leather & Wool. Have me ready for the all conditions.

“The amount of times I’ve actually heard a girl say “I WISH THEY MADE THIS FOR GIRLS” when looking at boys’ clothes goes beyond memory. From that quote, I’ve begun a little Photo Series project with some of the most gorgeous women in my life. Done right, the series should have that inexplicable umph most guys feel when waking up and seeing a girl in his t-shirt and boxers. Dressed in my clothes, they will, one by one be featured on the blog.”

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Helene – Penfield Jacket / Engineered Garments Shawl Cardigan / Vintage Shirt

“The amount of times I’ve actually heard a girl say “I WISH THEY MADE THIS FOR GIRLS” when looking at boys’ clothes goes beyond memory. From that quote, I’ve begun a little Photo Series project with some of the most gorgeous women in my life. Done right, the series should have that inexplicable umph most guys feel when waking up and seeing a girl in his t-shirt and boxers. Dressed in my clothes, they will, one by one be featured on the blog.”

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Sara – Stussy Beanie / Our Legacy Shirt / Penfield Hickoree Vest

Aside from ceo-ing a major distribution company (Handling brands like Penfield / WeSC / New Balance / Brixton / PF flyers), something most people don’t know about Jesse is that he has a University degree in photography. Over the weekend, he was at the Impact game, where Montreal prevailed over the White Caps in the USL finals. Here are some amazing shots he took…I’m trying to figure out how they came out like that.

In a search for the perfect field jacket for Fall. It comes as no surprise I turned to Jesse (Penfield) to fill the void. He was kind enough to let me run through his Spring/Summer samples to discover the Lockwood jacket part of the Trailwear Label. Created in the 70′s, TRAILWEAR is a range that symbolises the heritage and quality of those early years, and the spirit of what Penfield still stands for, which obviously played an imposing influence on my final decision. And to top off the already convincing feats, it is made of Hudson wax cloth, allowing it to be waterproof, breathable, windproof and fast wicking (gets rid of moisture quicker). Big thanks to Jesse for the hookup and make sure you look out for the Spring line when it drops.

So a few weeks back Ian Kennedy of Tiger Distro alongside most of the Montreal retail mafia invaded Ottawa. I wasn’t really too sure what was actually happening because I’ve been pretty out of the loop since I’ve parted ways with Norml back in January, but I got an email from Yann today asking me if I could help shoot some photos of the new Penfield Pop-Up shop. Without prior knowledge of what the space looked like, I figured I’d try my best to help pull through with a few shots especially since Ian has always been one of my favourite dudes in the industry. Upon entering the space, I was quite awe-struck. What Ian has done with the space is nothing short of incredible. Anyhow without further ado, here’s what you can expect to find when you roll into the Norml x Penfield pop-up shop.

Kinda stole this idea from Johnny. At least I’m admitting to it. Here’s my little shop guide for the snow season. Had to switch up the wardrobe a little this weekend because of the amount of snow and wind outside, so here are, for me, some essentiels pour l’hiver (winter must-have’s, you fucking blokes) Oh and p.s. to all you hypebeasts reading my blog, I know you do, Don’t give me shit about brand synergy…This isn’t an ensemble. PEACE

Oh, one more thing, I tend to use my ipod alot in winter because it’s so gloomy outside, here’s a mix to top off everything, you are welcomed: J rocc – Syndromes 2

one.

I have been shaving my hair since the 7th grade and trust me, it gets cold up there. Cashmere for my head please. Can’t half step on your scarf game, never know when you might need to wrap it around your main squeeze to impress her.

two.

I don’t give a shit, Oxfords are all year-round, I’ll wear that shit to sleep. “Thomas Pink. They make shirts. UK shit. Butter.”-Paul 107. And if you are on a financial slope, then L.L.Bean. Period.

three.

Shawl collars for the win this year. It’s the perfect alternative to the ever so homo turtle necks. W+H and Maiden Noir. Canadian cotton and Japanese cotton only

four.

Take your peacoat, throw it back into your closet and wait til march. Feathers > Wool

five.

You gotta have chinos to go with an oxford, that’s just how it works. It’s like having mashed potato’s with a steak. Beer with pizza. Cheese in a burger. I could go on for ages…

six.

You knew I would suggest a pair of Redwings. I still don’t know if I’m down with the little tongue flap coming on to the toe cap on those Vendor Boots…But that wheat color is just bananas with the royal blue laces.