ON & BEYOND

This is my second year coming out to Osheaga courtesy of Oakley. Mark and his crew did an amazing job at making sure everyone’s having the best possible experience while running with the Oakley “VIP” badge. From an endless stock of Dagwoods & Bud to a free pair of Oakley sunglasses, every aspect was covered for their guests to enjoy the festivities. My job? take photos, document, drink beer and enjoy the music!

I got there on Sunday afternoon and was able to see Black Keys, Snoop, Metric, Sonic Youth & Weezer…not a bad lineup huh?

Big thanks to Mark @ Oakley. And, Shouts to Marcus, Justin & Maura for being great company.

Center Stage

Parc Jean Drapeau

Marcus Troy

Oakley Tent

Kelley

Marie-Eve

Unknown Hot lady

Kristina & Ophelie

Harry & Friends

Maura & Nessy – Reacquainted

Mark (oakley)

Sonic Youth @ the Oakley Tent picking out sunglasses

Mark had the courtesy of inviting the crew and I to a private first-hand viewing of Oakley`s bread and butter. ”A Pinnacle in Technology and Design” (the collections subtitle) might have slightly been an understatement as my eyes and hands were rooted by the ensemble of gems. As Mark explained, Oakley, much like car companies, have a need to push the envelope even though the revenue may not justify the cost of their prototypical projects. One prototype might inspire another. Look at it this way; here I am documenting this revolution in technologies for the e-world to see…so at the end of the day it’s marketing. And the final result…is probably very fructifying.

”Sometimes we do it just because we can.” may sound a little pretentious…but if I could, I probably would.

The main attraction of the night was a C-Six made of pure carbon fibre…a material that is thinner than human hair yet stronger than high tensile steel. Evidently, these aren’t made for the everyday cool guy looking for a pair of frogskins…they retail for an impressive sum of 4500$ CAD.