ON & BEYOND

Mark had the courtesy of inviting the crew and I to a private first-hand viewing of Oakley`s bread and butter. ”A Pinnacle in Technology and Design” (the collections subtitle) might have slightly been an understatement as my eyes and hands were rooted by the ensemble of gems. As Mark explained, Oakley, much like car companies, have a need to push the envelope even though the revenue may not justify the cost of their prototypical projects. One prototype might inspire another. Look at it this way; here I am documenting this revolution in technologies for the e-world to see…so at the end of the day it’s marketing. And the final result…is probably very fructifying.

”Sometimes we do it just because we can.” may sound a little pretentious…but if I could, I probably would.

The main attraction of the night was a C-Six made of pure carbon fibre…a material that is thinner than human hair yet stronger than high tensile steel. Evidently, these aren’t made for the everyday cool guy looking for a pair of frogskins…they retail for an impressive sum of 4500$ CAD.

Best known for their technical practicality, Japan’s Yoshida & Co have come out with a new wallet part of the Porter Deluxe line. The wallets feature two openings at opposing ends giving an 80′s like appeal to the simplistic functionality that defines Porter’s renowned aesthetic. The wallet & more will soon be available at OFFTHEHOOK in Montreal for approximately $100CND

Earlier this year, Hiroshi Fujiwara and Jun Takahashi came out with an instant classic Nike model called the Match Classic. Now, a 2nd edition of those JP only release is going to be available in North America at select quickstrike accounts. Set to release sometime this holiday, Off The Hook in Montreal is one of the few Canadian retailers who will carry them. HF releases are pretty hard to come by in our part of the world so this is a undoubtedly a great release.

In a search for the perfect field jacket for Fall. It comes as no surprise I turned to Jesse (Penfield) to fill the void. He was kind enough to let me run through his Spring/Summer samples to discover the Lockwood jacket part of the Trailwear Label. Created in the 70′s, TRAILWEAR is a range that symbolises the heritage and quality of those early years, and the spirit of what Penfield still stands for, which obviously played an imposing influence on my final decision. And to top off the already convincing feats, it is made of Hudson wax cloth, allowing it to be waterproof, breathable, windproof and fast wicking (gets rid of moisture quicker). Big thanks to Jesse for the hookup and make sure you look out for the Spring line when it drops.

Off The Hook 10 year Barbecue celebration.

This is kelly, she’s like my mother, and she runs an awesome blog all girls should check out.

Alex ( Rvca / Altamont / LRG / Freshjive / Etnies / Es / Emerica…list never really ends) came to pick Angelo and I up for a little showroom action at the giant loft building located right next to the canal. Inside of it is 5 stories of spacious lofts with high brick walls which climb up to imposingly beamed wooden ceilings. Perfect for a photoshoot I must admit…hmmm

In case you aren’t convinced, there’s also a restaurant in the building serving a delicious spinach and baby tomato pene with bocconcini and garlic bread..

Here’s a peek at some Spring 10 RVCA gear that caught my eye. (By the way, I took these product shots, so give credit where it is due if you are about to steal these :)