ON & BEYOND

Curator of JJJJound, Justin recently launched latelierj.com, a multifaceted creative agency. JRS Rules’ most recent project involves the design of a wardrobe classic in conjunction with streetwear brand Obey. If anyone has been following their line for the passed…5-6 seasons, they would have expected such a move as we’ve felt a sense of evolving continuity in the minimal branding. Put differently, the brand has simply been designing some of the strongest collections in their market. The 5-panel they’ve created together is the epitome of what they’ve been preaching in their latest seasons. The camp hat features multiple cotton fabric panels with stitched eyelets and an adjustable web belt closure. Moreover, it features a blank leather patch on the front and a specialty “JRS RULES” embroidery on the back. Also to be expected are 3 t-shirt designs.