ON & BEYOND

Mark had the courtesy of inviting the crew and I to a private first-hand viewing of Oakley`s bread and butter. ”A Pinnacle in Technology and Design” (the collections subtitle) might have slightly been an understatement as my eyes and hands were rooted by the ensemble of gems. As Mark explained, Oakley, much like car companies, have a need to push the envelope even though the revenue may not justify the cost of their prototypical projects. One prototype might inspire another. Look at it this way; here I am documenting this revolution in technologies for the e-world to see…so at the end of the day it’s marketing. And the final result…is probably very fructifying.

”Sometimes we do it just because we can.” may sound a little pretentious…but if I could, I probably would.

The main attraction of the night was a C-Six made of pure carbon fibre…a material that is thinner than human hair yet stronger than high tensile steel. Evidently, these aren’t made for the everyday cool guy looking for a pair of frogskins…they retail for an impressive sum of 4500$ CAD.