ON & BEYOND

I remember telling myself how dope the Edwin fall lookbook was this year…And through some thorough searching/researching, I found the photographer (Ben Robinson) and a little piece of gold most people might not know about which I hope it’s something new to your ears…They’ve released a zine that comes with ever purchase of edwins that is also available at all edwin retailers. For the non denim freaks, Edwin comes a LONG way…in fact, they’re considered one of the innovators in denim along side Levi’s. Yup. Dating back to 1947, Edwin is the godfather of Japanese denim way before names like Samurai, Flathead, Evisu, IronHeart, and others got to see the likes of denimology. The zine features a little bit of their history as well as interviews with people, retailers, fashion icons that may have influenced the 50 year old company. With a list that includes Margaret Howell, Bad Brains, Gainsbourg…etc, it is very indicative of how effectively Edwin has graced pages of the denim archives. Here’s a look at some spreads of the zine.